Health Promotion is the concept of promoting behaviours and activities that leads to a better health outcome. This is done by supporting, enabling, and empowering people themselves to manage, control, and improve their health and wellbeing.

The World Health Organization (WHO) in 1986 defines Health Promotion as: Health promotion is the process of enabling people to increase control over, and to improve, their health.” 

Pacific Perspective:

While the generic definition of health promotion focuses on improving the quality of health, it emphasizes personal and individual responsibility. It also talks about the power to control.

Pacific people view the world through the lens of what matters to them, informed by their beliefs, values, environment, and culture.

The Pacific worldview identifies more with the group and community. They value the individual’s efforts as it contributes to the welfare of the group. This communal thinking encourages cooperation and interdependence rather than competition and independence.

Health Promotion is the process of supporting the community to thrive together holistically.

  • “Pacific health promotion is the empowerment of Pacific peoples and their communities to take good care of their holistic wellbeing, building a brighter future for the generations to come.”

@ Viliami Puloka 2023